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The official campaigning period for the upcoming presidential election kicked off Tuesday, with most candidates heading to traditional markets on the first day. One of the pledges made at these stumps over the past several elections has been revitalization of traditional markets, a pledge clearly aimed at the merchants.
Before the onslaught of mass retailers, traditional markets were crowded day and night, humming with vibrant energy.
Today, many neighborhood traditional markets struggle to survive as shoppers shun them in favor of discount retailers and larger supermarkets. Often it is the aroma of the traditional markets‘ eateries that beckon people to visit.
Around Gongdeok Station exit 5, you will notice an array of stores and a sign with a tiny portrait of an old lady. A sign which reads, “Mapo Grandma’s Bindaetteok” marks the entrance to the well-known Buchimgae Alley of the Gongdeok Market.
Gongdeok Market‘s jeon (Korean fried pancakes), also referred to as buchimgae, trace their roots back to the 1980s.
Kaesong-style buchimgae are not as well known as other North Korean dishes such as mandu and naengmyeon, which vary according to region.
Moisae Buchimgae’s jeon are made upon receiving an order, and take some 15 minutes to be served. The jeon did not have a particularly sharp flavor or strong aroma, but the texture was less crispy and much softer compared to those at neighboring jeon stores.
“My parents are from Kaesong, so I grew up having their style of buchimgae and manduguk (dumpling soup),” Park Jeong-hwan, owner of the Moisae Buchimgae, said. “The difference I can tell you is that we add tofu in the stuffing of our signature dongeurangtaeng (meatball-like jeon). My mother-in-law is a farmer, so we also get fresh ingredients from her from Gyeonggi Province.”
A dish of modeumjeon ranges in price from 17,000 won to 55,000 won depending on its size, and mandu jeongol (dumpling hot pot) is 25,000 won to 35,000 won. The place quickly fills up after 6 p.m, since the market is adjacent to large office buildings.
Although some stay open on weekends, most jeon eateries of Gongdeok Market are open five days a week, including Moisae Buchimgae.
By Kim Hae-yeon (hykim@heraldcorp.com)
http://www.koreaherald.com/view.php?ud=20220217000649&np=1&mp=1
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